Audience order folio

An audience test is useful only when the order and the sentence being checked are written down.

The folio is a sequence. Each step names one audience description you provide, one sentence the step is meant to check, and one note of what was still unknown after the step. We do not fill the folio with install counts, rankings, or revenue. We do not describe incentivized installs, review manipulation, or account tactics.

A step looks like this

• Order: 1, 2, 3, written by you or agreed in email.
• Audience words: the description you supply, not a purchased list we invent.
• Sentence under test: one claim the page or the ad is actually making.
• Unknown left: what the step did not answer.

If no campaign exists yet, the folio stays a blank order. We do not invent a live campaign to decorate the website.